kevin

kevin

@kevin

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12/12/2000

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kevin @kevin added blog in Networking
2026-08-11 14:50:26 ·

Crypto KOL Marketing: A Complete Guide for Web3 Projects

Crypto projects operate in one of the most competitive digital markets. Every day, new tokens, protocols, platforms, and Web3 products compete for the same attention across X, Telegram, Discord, YouTube, and other channels. Simply announcing a project is rarely enough. People want to know who is behind it, what problem it solves, whether the product is useful, and whether the project has...

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kevin @kevin added blog in Networking
2026-05-14 10:58:26 ·

KOL Marketing for Crypto Projects: A Step-by-Step Guide

Most crypto projects approach KOL marketing the same way: find someone with a large following, send a brief, pay the fee, and hope it moves the needle. Sometimes it does. More often, it produces a short spike in impressions followed by a return to baseline leaving the team wondering what they actually paid for. The problem is not KOL marketing. The problem is running it without a framework....

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kevin @kevin updated the profile picture
2026-05-14 09:27:14 ·

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