kevin

kevin

@kevin

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Male

12/12/2000

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kevin @kevin added blog in Networking
2026-05-14 10:58:26 ·

KOL Marketing for Crypto Projects: A Step-by-Step Guide

Most crypto projects approach KOL marketing the same way: find someone with a large following, send a brief, pay the fee, and hope it moves the needle. Sometimes it does. More often, it produces a short spike in impressions followed by a return to baseline leaving the team wondering what they actually paid for. The problem is not KOL marketing. The problem is running it without a framework....

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kevin @kevin updated the profile picture
2026-05-14 09:27:14 ·

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